Big updates from our world - and from Airtable itself.

Optimize IS Named Airtable Partner of the Year

We are proud (and a little emotional) to share that Optimize IS was named Airtable’s PARTNER OF THE YEAR!

What started as a scrappy solo operation has grown into a 45-person team supporting enterprise clients across 80+ strategic builds. But the recognition we value most is feedback like this:

• “Without them, we wouldn’t be getting maximum value from our initial investment.”

• “They’re redefining what’s possible with Airtable.”

• “The system now brings joy.”

THANK YOU to our team, clients, and community for making this possible.

Airtable’s New AI Changes the Game

Last week, Airtable previewed major new features, including AI Fields and AI Automations, that deeply integrate artificial intelligence into your builds.

Here is what is exciting:

• You can now add an “AI” field directly into your base. Think summaries, predictions, and extractions.

• You can run AI steps as part of automation flows.

• It works natively, meaning you don’t need third-party tools or API connections.

We think its the most scalable and integrated AI offering we have seen from a low-code platform.

YouTube Pick: “Migrating from Smartsheet to Airtable”

Making the jump from Smartsheet to Airtable? We have just the video for you!

In this episode, Ben Green sits down with Jessica Tenzer, who led an Airtable migration at scale inside a major organization.

Together, they break down:

• How to map projects and tasks into Airtable’s relational model

• Manual vs. automated migration methods

• Handling historical data without losing key insights

• When to pull in the API (and when not to)

If you’re planning a migration (or trying to clean up a messy one) this conversation is a must-watch.

We are just getting started!

If you are scaling Airtable across teams, exploring its new AI features, or migrating from legacy tools, our team is here to help you do it smarter.

Got something in the works? Reply to this email and tell us about it! We love hearing from our community.

— The Optimize IS Team
optimizeis.com

PS: Our YouTube channel is a goldmine for all things Airtable! From quick tips to full scale workflow builds. Worth a scroll!