Welcome to this week’s Optimize IS Brief - your go-to for everything Airtable, ops, and optimization.

We are almost wrapping up the month of July and things are heating up at Optimize IS. This week, we are calling on users like you to join the podium at Daretable, a brand new episode in our poker-themed Airtable series, and easy way to make your Airtable forms work smart, not harder.

Let’s go!

Be a Speaker at Daretable 2025

We are officially opening the Call for Speakers for Daretable 2025 and we would love to hear from you.

If you have an Airtable use case, workflow, or lesson learned that others could benefit from, then we want you on stage!

This year’s event will take place in Chicago on October 17, and we are looking for passionate builders, operational leaders, and innovators to take the stage.

What’s in it for you?

• $500 speaker honorarium

• A free ticket to attend Daretable

• Promotion to our full community

• Personalized speaker coaching

Whether you have shared before or this is your first time, we welcome all voices. Let’s show the Airtable community what’s possible.

Apply to speak at Daretable 2025!

Don’t forget! Daretable early bird pricing ends soon - grab your ticket!

PS: Want to attend Daretable but need to convince your boss? We have the perfect tool for you - Convince My Boss Tool

♠️ New Video: Poker Logic Meets Airtable Workflows

We are kicking off a brand-new video series that puts a playful spin on serious Airtable builds. In the Airtable Poker Series, Ben uses a poker game as the backdrop to teach advanced workflow logic.

In this video, you will learn how to:

• Auto-advance a record to the next player

• Handle conditional logic for raises, folds, and checks

• Use self-linking records to manage step-by-step actions

• Build filtered views that trigger specific automations

• Debug complex logic loops (without losing your mind)

♦️♠️❤️♣️ It is all framed in a poker game, but the techniques are perfect for real-world workflows like sequential approvals, task handoffs, and multi-step automations.

🃏 Think you can beat the logic? Join the table and start mastering Airtable automations with us.
Watch and play your hand

Coming Soon!

Our next Marketing User Group is hitting your inbox. Get ready for fresh workflows, real use cases, and Airtable tips you will not want to miss.

See You Next Week!

Whether you are already using Airtable or just getting started, our team is ready to help you scale. Schedule a quick discovery call and let’s talk through your use case.

Schedule a demo with us now.

Until next week,

Team Optimize IS

PS: Have a question about Airtable? Whether it is about building smarter workflows, automating reports, or navigating AI features, reply to this email and ask away!