Welcome to this weeks Optimize IS Weekly Brief!

Welcome to this week’s Optimize IS Brief - your go-to for everything Airtable, ops, and optimization.

We’re kicking off July with major news and some can’t-miss resources:

• DareTable, the world’s largest Airtable conference, is now part of the Optimize IS family (and we cannot wait to see you in Chicago!)

• We’re teaming up with Autodesk for a live event on managing complex marketing workflows in Airtable

• We’re sharing our internal Airtable Upgrade Checklist to help you scale smarter

• And we have included a YouTube AMA answering your biggest Airtable questions

Let’s get into it 👇

Big News!

Last week, we announced something we are incredibly proud of:

DareTable, the world’s largest Airtable conference, has officially joined the Optimize IS family.

If you have ever attended DareTable, you know it is not just another tech event - it is a community. A place where low-code builders, dreamers, and operational leaders come together to transform the way they work.

We are honored that DareTables founder, Chris Dancy, passed the torch to Optimize IS and we are excited to build on what Chris has started.

Our mission has always been to make Airtable work harder for the people who rely on it everyday.

DareTable 2025 is where the future of Airtable is being shaped. Meet the makers, builders, and ops leaders driving innovation across industries. If you’re serious about scaling with Airtable, this is the event to attend.

REGISTER HERE: DareTable 2025 Registration

Upcoming Live Event: How Autodesk Runs Marketing Ops in Airtable

Are you curious how enterprise teams manage complex marketing workflows in Airtable?

Wonder no more! Join us Tuesday, July 8 at 12 PM ET for the next Airtable Marketing User Group, where we’re spotlighting how Autodesk’s Worldwide Marketing team runs sophisticated, cross-functional projects using Airtable and how Optimize IS supports them behind the scenes.

What you can expect to learn:

• How managed apps in Airtable empower flexible, aligned teams

• How to connect daily tasks to strategic goals

• Best practices from Autodesk + Optimize IS (Airtable’s Partner of the Year

• Live Q&A with power users transforming their workflows

Featured Experts: 
Ben Green, Co-founder, Optimize IS
Marielle Covington, Principal Marketing Strategy Manager, Autodesk

 Register here to join us live

From Vision to Execution: Your Airtable Upgrade Checklist

If you are running a fast-growing startup, the quality of your Airtable setup directly affects your team’s efficiency.

If you are managing complex ops in a larger org, the quality of your Airtable setup directly affects your team’s efficiency.

We use this checklist to upgrade Airtable’s workspaces from makeshift to mission-critical:

• Smart Fields — Are your field types consistent and optimized for search, filtering, and reporting?

• User-Friendly Views — Do your views match your team’s actual workflows or are they overwhelming and unused?

• Automation Health — Are your automations organized, reliable, and logged?

• Interfaces That Make Sense — Does your Interface Designer reflect your actual process or just look pretty?

• Access & Governance — Are users seeing only what they need (and nothing more)?

• Performance Tuning — Are large bases loading slowly? Syncing inconsistently?

• The Right Integrations — Are you connecting the right tools or just creating more complexity?

After taking a quick look at this checklist, let us know how your current system compares. Need a rebuild? We are here to help!

YouTube Pick: “Answering Airtable Frequently Asked Questions”

Airtable AMA… well ABA (Ask Ben Anything).

In this video, Ben answers your most frequent asked Airtable questions.

From workflow automation and relational database design to syncing external data and creating task dependencies. This video is great for all user levels of Airtable and is packed with solutions and actionable tips.

Lets Optimize Together!

We’re here to help teams like yours build smarter, scale faster, and make your data work harder for you. Whether that means a full overhaul or a 30-minute audit, we’re always game to dig in.

→ Need a second set of eyes on your base? Let’s chat.

Thanks for being a part of our community. We are building more than bases - we are building momentum.

If there is something you would love for us to cover next (or if your Airtable workspace could use a health check), just hit reply - we read every message.

— The Optimize IS Team
optimizeis.com

PS: Our YouTube channel is a goldmine for all things Airtable! From quick tips to full scale workflow builds. Worth a scroll!