Hey guys,

Most teams know email automation is powerful -
but very few feel confident actually building it…

Triggers feel confusing.
Templates feel rigid.
Automations feel fragile…

So when Kris, one of the developers at Optimize IS, put together a short beginner-friendly video series on email automation in Airtable, we knew it was worth sharing. 

Enjoying the fact that this video is light heartedly centered around solving the global problem of forgetting birthdays, it's still a powerful reminder that these solutions, when worked on correctly, become a daily tool that we use to benefit our everyday life.

Take a look at our clear and practical walkthrough of how Airtable automations actually work - starting from first principles and building up step by step.

Watch the full video series here

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