Manage Marketing Content With An Airtable Digital Asset Workflow

Not having a marketing team can be really hard. Even if you have a whole dedicated group of people working under the marketing department, the work load can be overwhelming and inefficient in case you are managing multiple platforms at a time. In this case, the Airtable marketing content feature can come to your rescue. 

Intrigued and want to know more? Let get straight into it!

What Is Airtable Digital Asset Workflow?

Airtable digital asset workflow acts as a lookup for Airtable marketing content. This is because the entries in this digital asset database help you in organizing your marketing content. It shows, briefly and visibly, the assets of your business that can be the basis of your content marketing on various platforms.

Among several benefits of digital asset workflow, the one we are highlighting is Airtable marketing content.

How Can You Manage Content Marketing with The Help of The Airtable Digital Asset Database?

Coming to the main topic of the talk, how to manage Airtable marketing content.

For this example, we will use a template that you can easily find in “Airtable base templates” in marketing.

You can have both the tables (content marketing table and asset management table) side by side for references. This will help you keep a record of your marketing content and gain various benefits.

What Are the Benefits of Using the Airtable Marketing Content Feature?

Here are some of the gains you can enjoy for your business marketing and project management.

1. Allows you to identify which assets to market in the new post.

2. It is ideal for copywriting for the post texts that can be published on Facebook, emails, or Ads.

3. It helps you keep track of which posts are made and which will be published in the near future.

4. Assists you in deciding the different platforms you want the posts to be published. You can either use a combination of different platforms like Instagram and Facebook or simply choose to stick to one platform a month.

5. You can add customized CTA (call to action) to various posts.

6. It is perfect for sharing with the teammates on a “view-only basis.”

7. The long text options allow you to write, format, and edit without leaving the Airtable base.

8. You can leave the information or the details for the copywriter to gather and create content for your business posts.

9. It allows you to predict what number of posts helped the business reach the target sales.

10. The calendar on Airtable marketing content notifies you which post will be coming and at which date.

In Conclusion

In a nutshell, you can conceive that Airtable marketing content is ideal for your business can increase the process of growing. Moreover, it will assist with your project management and planning for future posts. Not to forget, this will act as a record for posts management with whom you can always come back and refer to.

Watch the Full Video –  Manage Marketing Content with an Airtable Digital Asset Workflow

How helpful did you find the blog regarding manage marketing content? Don’t forget to leave your remarks in the comments section below!