Welcome to this week’s Optimize IS Brief - your go-to for everything Airtable, ops, and optimization.

This week, we are bringing you a mix of what is new and what is useful in Airtable, from a live preview of what is ahead at Daretable 2025, to a step-by-step demo on tracking creative revisions with automations. Plus, a quick community check-in and fresh blog resources to help you keep leveling up your workflows.

Let’s go!

Daretable Live: Your First Look at 2025

We are going live to give you a behind-the-scenes preview of Daretable 2025. This year’s event is shaping up to be our biggest yet, and we can not wait to share what is in store.

When: Thursday, September 4, 2025 at 2:00 PM ET / 1:00 PM CT
Who: Ben Green, Charlie Melendez, and special guests

You willl get:

• The themes and topics we are focusing on this year

• Why 2025 is the year to attend if you are serious about Airtable at scale

• A sneak peek at the attendee experience in Chicago

Think of it as your insider pass before the official program is released. Whether you are already planning to attend or just curious about what makes Daretable the world’s largest Airtable event, this live session is your chance to see what’s coming.

PS: Want to attend Daretable but need to convince your boss?
We have the perfect tool for you - Convince My Boss Tool

▶️ Watch This: Track Revisions Automatically in Airtable

Revisions are part of every creative process but they are often one of the hardest things to manage. How many times has a deliverable been reviewed, updated, and sent back again before it is finally approved? Without a system, it is easy to lose track.

In our latest YouTube demo, Ben walks through how to automatically track revision counts in Airtable. You will learn how to:

• Use formulas to calculate revision numbers for deliverables

• Set up automations that update counts every time a task moves into review

• Track revision metrics across projects to see patterns and bottlenecks

If you are managing a creative team or asset production workflow, this is a must-have system for bringing clarity to your project lifecycle.

Quick Community Check-In: What is Your Biggest Airtable Challenge?

Every team we work with uses Airtable a little differently but the challenges often sound familiar. Some are struggling with reporting (getting execs the numbers they need). Others wrestle with workflow design or team adoption.

So we want to hear from you: what’s your biggest Airtable challenge right now?

• 📊 Reporting

• ⚙️ Workflows

• 👥 Adoption

• ❓ Something else

Reply to this email with your answer. Your feedback helps us create content, tools, and sessions that directly address the problems you’re facing.

Explore More on the Blog

Want to dive deeper? Our blog is packed with practical Airtable strategies you can put to work right away, including:

• Turning Airtable into a true reporting hub for leadership

• Building custom dashboards that drive clarity across teams

• Using Airtable for creative operations and workload planning

Want to Build Something Together?

Need help automating your workflows or figuring out where to start?

Did You Know?

We share quick tips, client wins, and behind-the-scenes Airtable builds over on LinkedIn and it is one of the best ways to stay in the loop between newsletters.

Follow Optimize IS on LinkedIn to get bite-sized strategy drops and workflow inspiration in your feed every week.

See You Next Week!

Whether you are already using Airtable or just getting started, our team is ready to help you scale. Schedule a quick discovery call and let’s talk through your use case.

Schedule a demo with us now.

Until next week,

Team Optimize IS

PS: Have a question about Airtable? Whether it is about building smarter workflows, automating reports, or navigating AI features, reply to this email and ask away!