Welcome to this week’s Optimize IS Brief - your go-to for everything Airtable, ops, and optimization.

Welcome back! This week, we’re keeping it hands-on: a step-by-step Airtable → Webex integration from Leith Adjan, a Daretable speaker spotlight on Kamille Parks, a color-coding tip you can apply in minutes, and a blog on how content teams collaborate in Airtable. Dive in below.

Let’s go!

▶️ Must Watch New Video: Airtable + Webex Integration

Want to run your meetings directly from Airtable?

In our latest tutorial, Leith Adjan (Senior Developer & Integrations Lead at Optimize IS) walks through how to connect Airtable with the Webex API so you can create and update meetings without leaving your base.

• You will learn how to:

  • Set up a Meetings table with topics, agendas, start times, and hosts

  • Use Airtable automations + scripts to create meetings via the API

  • Capture Webex meeting details right back into Airtable

  • Update meetings instantly with one click

🔊 Daretable Speaker Spotlight On….

We are excited to announce Kamille Parks of Kamillionaire Apps as part of this year’s Daretable lineup.

Session Highlight: When Airtable’s Limits Hit, Ingenuity Takes Over
Every builder eventually runs into Airtable’s constraints. Kamille will share the creative workarounds, problem-solving hacks, and practical strategies she has used to push Airtable further and help teams keep their systems running smoothly.

Do not miss Kamille live on stage in Chicago.

💡 Quick Airtable Tip: Use Color-Coding in Views to Spot Priorities Instantly

Did you know you can apply color to records based on conditions? For example:

• Highlight overdue tasks in red

• Flag high-priority projects in orange

• Mark completed items in green

It is simple way to make your base more visual and help your team see what matters at a glance.

📰 Fresh off the Press: How Airtable Helps Content Teams Collaborate on Editorial Workflows

Content teams thrive on collaboration, but keeping everyone aligned on drafts, deadlines, and approvals can be tough. Airtable makes it easier.

In this post, we cover how content teams can:

• Centralize briefs, assignments, and deadlines

• Use views to keep writers, editors, and managers aligned

• Track progress from idea to published piece

• Practical tips to keep your base tidy and easy to navigate as your team grows

🛠️ Want to Build Something Together?

Whether you’re syncing meetings, running content calendars, or building smarter workflows, our team is here to help you scale with Airtable.

🤔 Did You Know?

We share quick tips, client wins, and behind-the-scenes Airtable builds over on LinkedIn and it is one of the best ways to stay in the loop between newsletters.

Follow Optimize IS on LinkedIn to get bite-sized strategy drops and workflow inspiration in your feed every week.

See You Next Week!

Whether you are already using Airtable or just getting started, our team is ready to help you scale. Schedule a quick discovery call and let’s talk through your use case.

Schedule a demo with us now.

Until next week,

Team Optimize IS

PS: Have a question about Airtable? Whether it is about building smarter workflows, automating reports, or navigating AI features, reply to this email and ask away!