Welcome to this week’s Optimize IS Brief - your go-to for everything Airtable, ops, and optimization.

Welcome back! We are in the final stretch before Daretable 2025, and the excitement is building. This week, Ben and Charlie share a new Airtable × Twilio tutorial to help you set up real-time notifications and messaging right inside your base. You will also get a sneak peek at the Daretable agenda, a quick tip to troubleshoot automations faster, and a blog post unpacking why so many workflows fall behind and what to do about it.

Let’s go!

▶️ Must Watch Video: Airtable + Twilio Integration Explained

Ben Green and Charlie Melendez break down how to integrate Twilio with Airtable to power real-time notifications, texts, and automated messages.

You will learn how to:

• Set up Twilio inside Airtable automations for instant alerts

• Send SMS, emails, or Slack messages dynamically

• Manage multiple numbers with ease

• Use images and custom formatting to boost engagement

This workflow helps teams improve communication without extra tools or complexity.

🎤 Daretable 2025 Is Next Week!

Chicago, we are coming for you! 🚀 Here’s a look at the agenda!

We are just days away from welcoming the Airtable community to the biggest Daretable yet. Expect inspiring speakers, hands-on sessions, and the chance to connect with the people shaping the future of no-code.

🎟️ Get your ticket before it’s too late!

💡 Quick Airtable Tip: Use Automation Run History to Debug Faster

When an automation fails, open the Run History tab. It shows which record triggered the run, what data passed through, and where the issue occurred - saving you time (and frustration) when troubleshooting.

📰 Fresh off the Press: The Endless Game of Catch-Up: Why Our Workflows Are Broken

We have all felt it… that constant sense of catching up, not progressing. In this week’s blog, we explore how fragmented tools and disconnected processes keep teams behind, and how to start designing systems that actually move work forward.

🛠️ Want to Build Something Together?

Whether you’re syncing meetings, running content calendars, or building smarter workflows, our team is here to help you scale with Airtable.

👥 Join the Airtable Community

Learn from peers, get inspired, and stay ahead of what is possible in Airtable! It is a great way to learn and grow directly with the Airtable Community.

Join the Airtable Community today!

See You Next Week!

Whether you are already using Airtable or just getting started, our team is ready to help you scale. Schedule a quick discovery call and let’s talk through your use case.

Schedule a demo with us now.

Until next week,

Team Optimize IS

PS: Have a question about Airtable? Whether it is about building smarter workflows, automating reports, or navigating AI features, reply to this email and ask away!