Welcome to this week’s Optimize IS Brief - your go-to for everything Airtable, ops, and optimization.

Welcome back! This week, we are diving into one of our most-requested workflows: using Airtable to spin up Webex spaces automatically (thanks to a step-by-step tutorial from Laith Ajjan 🎥). We are also giving you a sneak peek at a Daretable 2025 speaker you will not want to miss, plus an invite to join our growing Airtable community where builders share tips, tricks, and wins every day.

Let’s go!

▶️ Must Watch New Video: Automatically Create Webex Spaces for New Airtable Projects

Want every project to have its own collaboration hub? In this step-by-step demo, Laith Ajjan (Optimize IS) shows how to:

• Trigger a Webex space whenever a project is added to Airtable

• Auto-add project members with the Webex Membership API

• Store space IDs for future updates

• Post real-time status changes into the Webex room

• Extend the flow for approvals, compliance, or reviews

🔊 Daretable Speaker Spotlight on Arlen Love

Daretable Speaker, Arlen Love (T-Mobile), is bring an action packed session to Chicago!

Session: A Commissioner’s Playbook for AI Transformation: Building AI-Ready Foundations

Exponential change is unpredictable but preparation is not. Drawing lessons from commissioning fantasy football leagues and leading digital transformation at T-Mobile, Arlen Love breaks down how to:

• Consolidate data + clarify governance

• Design modular systems to avoid costly catch-up later

• Use Airtable, Omni AI, and ChatGPT to empower non-coders

• Connect data, follow “desire paths,” and draft work that scales

Catch Arlen live at Daretable 2025 in Chicago.

💡 Quick Airtable Tip: Use Buttons for One-Click Actions

Did you know Airtable’s button field can trigger automations or open URLs?

Examples:

• Launch a Webex meeting straight from a record

• Open a prefilled form for quick data entry

• Trigger an automation like sending a Slack update

It is a simple way to make workflows smoother and reduce clicks for your team.

📰 Fresh off the Press: Tracking Customer Support Tickets in Airtable

Managing customer support can get messy fast - lost emails, duplicate requests, and unclear ownership. Airtable makes it easier to centralize everything in one place.

In this guide, we walk through how to:

• Build a support ticket system in Airtable

• Assign tickets automatically to the right team member

• Track progress with statuses and priorities

• Create dashboards that surface trends and recurring issues

🛠️ Want to Build Something Together?

Whether you’re syncing meetings, running content calendars, or building smarter workflows, our team is here to help you scale with Airtable.

👥 Join the Airtable Community

Learn from peers, get inspired, and stay ahead of what is possible in Airtable! It is a great way to learn and grow directly with the Airtable Community.

Join the Airtable Community today!

See You Next Week!

Whether you are already using Airtable or just getting started, our team is ready to help you scale. Schedule a quick discovery call and let’s talk through your use case.

Schedule a demo with us now.

Until next week,

Team Optimize IS

PS: Have a question about Airtable? Whether it is about building smarter workflows, automating reports, or navigating AI features, reply to this email and ask away!