Welcome to this week’s Optimize IS Brief - your go-to for everything Airtable, ops, and optimization.

What happens when creativity meets automation? This week’s Brief blends both sides of Airtable: the intuitive and the technical. Discover how to use AI Field Agents and astrology to time your content perfectly, learn how small businesses are using Airtable CRM to organize clients with ease, and get a quick tip for building cleaner, more reliable automations.

Let’s go!

▶️ Must Watch Video: Build an Astrology-Powered Content Calendar in Airtable

Want your content calendar to be a little more… cosmically aligned?

In this tutorial, Steph Bennett from Optimize IS walks through how to supercharge your Airtable content calendar with AI Field Agents including one that analyzes planetary alignments, moon phases, and even human design to recommend the best time to post your content.

You will learn how to:

• Build a dynamic content calendar in Airtable

• Configure AI Field Agents to research and analyze data automatically

• Use astrology and human design insights to inform posting dates

• Layer multiple agents for deeper, smarter recommendations

✨ Watch the full tutorial now and see how AI + astrology can create a more intuitive content workflow.

📊 Take the State of Airtable 2025 Survey

We are gathering real-world data from Airtable users to better understand how teams are building, scaling, and innovating with the platform. Your responses will directly shape the State of Airtable 2025 Report - a first-of-its-kind resource for the entire community.

It only takes 5-10 minutes to complete and gives you the chance to make your voice heard.

💡 Quick Airtable Tip: Leverage “Last Modified Time” for Smarter Triggers

Use the Last Modified Time field to trigger automations only when key fields change (like “Status” or “Next Step”). It helps prevent unnecessary runs and keeps your workflows running efficiently.

📰 Fresh off the Press: Airtable CRM — Flexible Customer Management for Small Business

Managing customer relationships does not need to mean complicated CRMs or rigid systems. Airtable offers the flexibility small teams need helping you track leads, automate reminders, and visualize client activity all in one place.

In this post, we cover:

• How to build a lightweight CRM tailored to your business needs

• Automating onboarding, follow-ups, and renewals

• Creating dashboards that make sales and client activity crystal clear

🛠️ Want to Build Something Together?

Whether you’re syncing meetings, running content calendars, or building smarter workflows, our team is here to help you scale with Airtable.

👥 Join the Airtable Community

Learn from peers, get inspired, and stay ahead of what is possible in Airtable! It is a great way to learn and grow directly with the Airtable Community.

Join the Airtable Community today!

See You Next Week!

Whether you are already using Airtable or just getting started, our team is ready to help you scale. Schedule a quick discovery call and let’s talk through your use case.

Schedule a demo with us now.

Until next week,

Team Optimize IS

PS: Have a question about Airtable? Whether it is about building smarter workflows, automating reports, or navigating AI features, reply to this email and ask away!