Welcome to this week’s Optimize IS Brief - your go-to for everything Airtable, ops, and optimization.

Big week ahead! Daretable 2025 is this Friday, and before the Airtable community meets in Chicago, we are inviting you to take part in something just as impactful - the State of Airtable 2025 Survey. Your input will help define how the Airtable ecosystem is evolving across teams, industries, and use cases.

Plus, in this week’s tutorial, Ben and Charlie share how to use delay scripts to keep automations running smoothly, and our latest blog post walks through building a complete client contract approval workflow inside Airtable.

Let’s go!

▶️ Must Watch Video: Delay Script & Automation Best Practices in Airtable

When automations trigger too soon, errors happen. In this tutorial, Ben Green and Charlie Melendez explain how to use delay scripts to prevent premature runs and ensure accurate results every time.

You will learn how to:

• Understand what causes premature automation triggers

• Implement delay scripts that let data updates finish before processing

• Use checkboxes or modified-time fields to fine-tune timing

• Improve user experience across your automations

📊 Take the State of Airtable 2025 Survey

We are gathering real-world data from Airtable users to better understand how teams are building, scaling, and innovating with the platform. Your responses will directly shape the State of Airtable 2025 Report - a first-of-its-kind resource for the entire community.

It only takes 5-10 minutes to complete and gives you the chance to make your voice heard.

🎤 Final Call: Daretable 2025 Is This Friday!

It’s almost time! The Airtable community is coming together in Chicago for Daretable 2025 - the world’s largest Airtable event. Expect inspiring speakers, hands-on sessions, and the kind of conversations that only happen in person.

🎟️ Get your ticket before it’s too late!

💡 Quick Airtable Tip: Add a Safety Delay to Prevent Errors

Use Airtable’s “Delay” action (or a delay script) to pause automations for a few seconds between triggers. This ensures data fully updates before the next step - preventing misfires and keeping your workflows stable.

📰 Fresh off the Press: Automate Client Contracts: A Guide to Airtable Approval Workflows

We have all felt it… that constant sense of catching up, not progressing. In this week’s blog, we explore how fragmented tools and disconnected processes keep teams behind, and how to start designing systems that actually move work forward.

🛠️ Want to Build Something Together?

Whether you’re syncing meetings, running content calendars, or building smarter workflows, our team is here to help you scale with Airtable.

👥 Join the Airtable Community

Learn from peers, get inspired, and stay ahead of what is possible in Airtable! It is a great way to learn and grow directly with the Airtable Community.

Join the Airtable Community today!

See You Next Week!

Whether you are already using Airtable or just getting started, our team is ready to help you scale. Schedule a quick discovery call and let’s talk through your use case.

Schedule a demo with us now.

Until next week,

Team Optimize IS

PS: Have a question about Airtable? Whether it is about building smarter workflows, automating reports, or navigating AI features, reply to this email and ask away!