Welcome to this week’s Optimize IS Brief - your go-to for everything Airtable, ops, and optimization.

We are kicking off the week with three ways to optimize how you work and a little reward for helping us out. 🪄

Take the State of Airtable Survey to share how you use Airtable and get a chance to win a $20 Visa gift card (limited to the first 100 participants). Then, check out our video on delay script best practices for more reliable automations and read our latest blog comparing Airtable vs. Google Sheets to see which tool is right for your team.

Let’s go!

💸 Win a $20 Visa Gift Card! Take the State of Airtable 2025 Survey

The State of Airtable Survey helps us understand how teams across industries are using Airtable - what is working, what is not, and what features you wish existed.

As a thank-you, the first 100 participants will receive a $20 Visa gift card.

▶️ Must Watch Video: Delay Script & Automation Best Practices in Airtable

Ever had an automation trigger before your data was ready? Ben Green and Charlie Melendez walk through delay scripts and other automation best practices to help you manage premature triggers and reduce errors.

You will learn how to:

• Implement a delay script that waits for updates before running

• Use record IDs and conditions for data accuracy

• Apply alternatives like “last modified time” or checkboxes for trigger control

• Improve reliability and user experience across automations

✨ Watch the full tutorial now and make your automations smarter (and stress-free).

💡 Quick Airtable Tip: Add a “Control Checkbox” for Manual Automations

For sensitive automations (like sending emails or status updates), add a Checkbox field labeled “Run Automation.” This gives you manual control when needed and prevents accidental triggers.

📰 Fresh off the Press: Airtable vs. Google Sheets… Which Fits Your Workflow?

Both Airtable and Google Sheets are powerful but they serve very different purposes. This post breaks down which one works best for your team, depending on how you manage data, automate workflows, and collaborate.

In this post, we cover:

• When to use Airtable vs. when Sheets makes more sense

• Key features that set Airtable apart for growing teams

• Workflow examples that show the difference in action

🛠️ Want to Build Something Together?

Whether you’re syncing meetings, running content calendars, or building smarter workflows, our team is here to help you scale with Airtable.

👥 Join the Airtable Community

Learn from peers, get inspired, and stay ahead of what is possible in Airtable! It is a great way to learn and grow directly with the Airtable Community.

Join the Airtable Community today!

See You Next Week!

Whether you are already using Airtable or just getting started, our team is ready to help you scale. Schedule a quick discovery call and let’s talk through your use case.

Schedule a demo with us now.

Until next week,

Team Optimize IS

PS: Have a question about Airtable? Whether it is about building smarter workflows, automating reports, or navigating AI features, reply to this email and ask away!